Enhance your Branding with Logo Design

Your brand is perhaps the most important aspect of your company's success. An integral part of creating your brand or product is to make it stand out among the rest. Of course, the design of your logo design must be so that it represents your company's image as well as creating the correct perception by your customers that draws them to you.

Successful and seasoned business owners agree that name recognition comes with its own rewards. But, without it, the challenge to gain that recognition becomes an arduous task that saps company resources and tends to lose its urgency due to the excessive time and effort needed to make a company known to consumers.

An important first step in brand recognition is too often overlooked, and subsequently causes a company to miss out on a very valuable opportunity to gain exposure. The first step is the creation of a logo design that represents your company and the image it should represent. However, simply creating a design without pertinent and vital information beforehand, the logo will miss its mark.

A skilled graphic designer is well trained in the design of all kinds of graphics, but a specialty within the graphic design field is logo design. While a great designer is adept at creating virtually any kind of graphic for a many uses, a logo designer takes the design to a higher level.

The Creative Brief:

Before a single line is drawn, the designer presents the company and its assigned graphic representatives with a form, called the Creative Brief. When completed, it will give the designer crucial information that is needed to design the perfect logo for a company. This is no easy task. Many probing and very specific questions are asked of the company representatives to help the designer understand what the company expects the logo to convey. Perhaps the logo is simply an image. If so, the image is created in such a way as to symbolize the company's brand, its product, and most importantly, its image. Just how all of this is "designed" into a logo is what makes a great logo designer so special.

If the logo design will have text and graphics, once again, the Creative Brief will explicitly state this However, it's common for a designer to be given the flexibility to create variations of the same logo, but with an image and text. In either case, the Creative Brief must not be taken lightly. A good logo and a great logo can literally be the difference between a successful company and one that constantly struggles with name recognition.

The design must be versatile:

Although a company may never anticipate placing its logo on a billboard or on the side of large building, to have that ability eliminates a possible issue later. It's a good idea to insist that your logo is sent to you in vector format. This allows the logo to be enlarged or reduced to any size without any loss of detail or color. Quite often, a designer will use a vector program in the original design process. With vector format, company letterhead and billboards and everything in between will have exact matching logos. This shows professionalism and enhances the company's brand.

Understanding the Benefits of Logo Design in Business

Successful entrepreneurs understand that a logo design speaks volumes when in comes to any line of business and one can say that a logo gives any business an identity. In marketing it easier for clients to reckon on a logo more than a name, for example if you had your company vehicles branded with your name it would be easier for fellow motorists and pedestrians to capture the logo design more than they capture the company name.

It is advisable to have your logo integrated in all your marketing materials like; posters, flyers, banners, business cards and even official documents as this give your company authenticity and this is very assuring to clients as they will know they are dealing with professionals. For instance, picture an insurance company offering letterheads or policy documents with no logo, clients will really doubt your services.

It is therefore important to have a custom made logo design that suits your business. It is also advisable to ensure that you have your corporate colors that you would like incorporated in your logo, this helps the graphic designer not juggle around with colors. First put you idea on paper as a sketch then have an expert designer come up with several designs for you to choose from.

The logo design should be customarily made not to resemble any other company logo as that would be infringing on other companies identity. It is very important to have your logo registered with the relevant authorities thus giving you the security that nobody would use your identity as their own and if any case of such eventuality you would take them to court. This also ensures that you also do not use other company logo since the registration process means verification by the authorities.

Another important aspect to put in mind is to ensure that by looking at your logo potential clients get a clear idea of what exactly your company deals with or what services are offered by your company. For example for a shoe dealer ensure that by someone looking at the logo they get the idea that they are dealing with a shoe company and not shoe materials as this at times gets customers confused, you also would not like to have wrong calls coming through just because somebody looked at your logo and got the wrong impression.

Also ensure to have your logo incorporated in your products and this works more efficiently for company that offers packaged goods. Have all packaging branded with your company logo. A logo also helps in that people get to know when your company have new products, for example if you supply goods to stores your clients accustomed to your logo will easily notice your new products since they are already familiar with your logo. For your regular customers your logo would also serve as your signature and in case you happen to send them a letter with just the logo and no signature they automatically get to know the sender.
Your company says a lot about you and your work so give your company a logo that speaks and shows knowledge and professionalism.

Why Businesses Should Never Overlook Logo Design

When any business starts out, there are at least three items that require immediate attention: What unique product or service does the business provide? What will be the name of the business? What will the logo look like? Logo design may seem like a less important, rather superficial thing to consider when dealing with all the other things involved in a start-up business, but it's more important than you probably realize.

Business names and logos are the first things a potential customer sees and will then after forever associate with that business. Successful businesses know the importance of this, and spend hefty portions of their time and money trying to come up with the logo that will best represent them. For example, the Apple logo, one of the most iconic contemporary logos, took 22 years to develop into what we know it as today. While products, services, and customer service are ultimately the most important part of a customer's experience, names and logos may have a more subtle, psychological role in how customers view a business. Think of any well-known business at the top of your head. Google, Twitter, Facebook, Youtube, McDonald's, Starbucks. These are just a few I can think of in the spur-of-the-moment. All of these have images that are associated with them.

Google's logo is just its name in a recognizable and multi-color font, Twitter is a lower-case t in baby blue or a bird, Facebook is a lower-case f, Youtube has the red and white play button, McDonald's has golden arches, Starbucks is the strange mermaid lady. The list goes on and on But anytime you see one of these associated images, you immediately know the company and think of your experiences with them. If a business wants to be memorable and impressionable, it needs to have a fairly simple and easily recognizable logo.

If you are the owner of a business, you should take logo design seriously. Consider an image that reflects some characteristic of your business as a whole. For example, if you want to convey that your services are fast, you may want to use a sleek font. If you sell gourmet cupcakes, you might want to use bubbly and colorful fonts. I don't know, but that's what I associate with cupcakes, and I'm willing to bet I'm not the only one These are the things you should be thinking of when you create or update your logo. What do you want you customers to see every time they think of you? You should also think about the importance of simplicity when designing a logo. Apple's first logo was a crest encircled by a ribbon with the words "APPLE COMPUTER CO." It depicted Sir Isaac Newton under an apple tree with a vast countryside in the background. This logo only lasted one year before it was scrapped for the simpler apple design. With all things considered, if you feel like you're not the most creative and logo-savvy person, and if you have the resources, you may wish to hire a graphic designer to devise your business logo for you.